Your Business May Be Great. But Can Customers Find You?

South Africa is home to millions of local businesses. For many small businesses in South Africa’s townships and local communities, the biggest challenge is not the quality of their products or services. It is being discovered.

A nail technician may have loyal customers. A plumber may be known throughout the neighbourhood. A baker may make some of the best cakes in the community. A mechanic may have years of experience.

But what happens when a new customer needs that service and searches online?

If the business has no digital presence, that customer may never find it.

The importance of a digital storefront

Today, customers increasingly search before they buy. They search for a plumber, mechanic, hairdresser, electrician, tutor, restaurant, photographer or baker before deciding who to contact.

Your physical shop, home-based business or service area may be your real storefront, but your digital presence is becoming the doorway through which new customers find you.

Without one, small businesses can miss valuable opportunities every day.

The problem is that many small and informal businesses cannot afford to build and maintain a traditional website. Others may not know where to start.

Eyam is changing that

Eyam is building a community-powered local business directory designed to make businesses across South Africa easier to discover.

Every business can have a free digital storefront on Eyam — whether it is a registered company, a sole proprietor, a home-based business or an individual service provider.

That includes:

·        Nail technicians

·        Plumbers

·        Electricians

·        Mechanics

·        Bakers

·        Hairdressers

·        Personal trainers

·        Tutors

·        Photographers

·        Restaurants and food businesses

·        Township and informal businesses

·        And many more

Your Eyam business listing gives customers a place to discover your business, learn what you offer and find ways to contact you.

A digital storefront should not be something only large companies can afford.

Every local business deserves to be discoverable.

That’s why Eyam is giving businesses across South Africa the opportunity to create their digital storefront and start building their online presence — for FREE.

Your customers are already searching.

Can they find your business?